Privacy Policy

Last updated: 11 August 2026

This policy explains, in plain language, what information PEAKD! collects, why we collect it, and the control you have over it. We built PEAKD! to coach you, not to mine your data. We do not sell your personal information.

1. Who we are

PEAKD! is a mobile fitness-coaching app published by SAMP IT. This policy applies to the PEAKD! app and this website. If you have any questions, requests, or concerns about your privacy, you can reach us at sampitoffl@gmail.com.

2. Information we collect

We collect only what we need to sign you in, deliver your coaching plan, and keep the app working. Here is everything, grouped by purpose.

Account information

Email address and name, received when you sign in with Sign in with Apple or Google, used to create and secure your account. Apple sign-in may provide a private relay email.
Display name, optional, so the coach can address you. You can edit or leave this blank.

Coaching information

This is the information that powers your plan. You choose to share it as you use the app:

Your fitness goal and your answers to the goal-onboarding questions.
Your body details, such as height, weight, age, sex, and activity level, used to calculate your targets and personalize your plan.
Your food and nutrition logs: the meals you record, the portions, the calories and macros calculated from them, and any dietary preferences or allergies you enter.
Meal photos you choose to take or upload, used to log and estimate what you ate.
The weekly training and nutrition-adaptation plans generated for you.
Which tasks you complete, and at which version (Main, Lite, or Survival).
The reasons you give when a task does not happen (“missed reasons”), so next week’s plan can adapt.
Your weekly stand-up reflections.
Your reminder and wellness settings.
Your Gains ledger, a record of the in-app credits you earn and spend.

Health information you choose to declare

Some of what powers your plan is health information. You are never required to give it, the app works without it, and you can remove any of it at any time. We collect it for one purpose only, which is to change the plan we generate for you. We do not use it for advertising, we do not sell it, and we do not share it with anyone except the AI provider that generates your plan, as described in section 3.

Injuries and physical limitations you declare, including the body part, which side, and how severe it is, so exercises that would load that area are filtered out of your plan.
Medical conditions you declare, from a fixed list that includes pregnancy, recent surgery, high blood pressure, a heart condition, asthma, and diabetes. Some of these remove exercises from your plan and some only add a coaching note; the app tells you which before you declare it. PEAKD! is not a medical service and this is not a diagnosis, a medical record, or medical advice.
Your body-weight history over time, when you log it, used to show your trend and to project progress toward your goal.
The exercises and foods you ask us to avoid, so we stop suggesting them.

Your conversations with the coach

The messages you send to the in-app coach, and its replies, are stored so the conversation persists between sessions. These are sent to our AI provider to answer you, as described in section 3.
Coach memory, which is a short set of facts the coach keeps about you, either because you told it directly or because it was drawn from your stand-up answers. You can see everything it holds, and remove any of it, in the app under Profile → Coach memory.

Equipment you tell us about

The training equipment you have access to, such as dumbbells, a barbell, bands, or a treadmill, so your plan only prescribes movements you can actually do.

Technical information

Basic device information (such as device type and operating-system version) needed to run the app and resolve issues.
A push-notification token, so we can deliver the reminders you turn on. We do not enable push notifications unless you ask for them.

Analytics and product usage

How you use the app, such as the screens you visit and actions you take (for example, starting onboarding, generating a plan, logging food, or completing a workout), so we can understand what is working and improve the app.
We use a third-party analytics provider, PostHog, for this. It records app-usage events and may capture session replays; session replays are configured to mask text and images, so the content you type is not captured. This is tied to an anonymous device identifier, is not used for advertising, and is never sold.

Subscription and payment information

PEAKD! is a paid subscription. Payments are processed by the app stores (Apple App Store and Google Play) and/or our payment provider. We receive confirmation of your subscription status, but we do not collect or store your full card details, the payment processor handles that directly.

3. How and why we use your information

To sign you in and keep your account secure.
To generate, deliver, and adapt your weekly coaching plan.
To track your progress and award or deduct Gains for in-app activity.
To send the reminders and wellness nudges you have enabled.
To run your subscription and provide support when you contact us.
To understand how the app is used, through privacy-respecting analytics, so we can fix problems and improve the coaching.
To keep the app safe, fix bugs, and improve how the coaching works.
To meet legal and tax obligations where required.

We do not use your coaching information to advertise to you, and we do not sell your personal data to anyone.

4. AI processing

PEAKD! uses AI to build and adapt your plan. To do this, some of the information you provide, your goal, your onboarding answers, and your weekly reflections, may be sent to our AI provider (for example, OpenAI) so it can generate a plan tailored to you. The AI receives only what it needs to produce coaching content. It is not used to make decisions about you outside of coaching, and your information is not used to sell you anything.

To be specific about the sensitive parts: when you have declared an injury, a medical condition, a food allergy, or equipment, those declarations are included so the plan it writes is appropriate for you, and the messages you send to the coach are sent so it can reply. We do not send your email address, your name, or your payment information to the AI provider.

Your declared injuries, conditions and allergies are also enforced in our own code, after the AI has produced a plan and before you ever see it. That check does not depend on the AI following instructions correctly.

We share information only with the service providers that help us run the app, and only for the purposes described here. We do not sell personal data.

Apple and Google (via Firebase), for Sign in with Apple and Google Sign-In.
App stores & payment processor (Apple, Google, and/or our payment provider), to process and manage your subscription.
Expo, to deliver the push notifications you enable.
AI provider (for example, OpenAI), to generate and adapt your coaching plan, as described above.
PostHog, our analytics provider, to help us understand how the app is used and improve it, as described above.
Backblaze, to securely store the meal photos you choose to log.

We may also disclose information if the law requires it, or to protect the rights, safety, and security of our users and our service.

6. About Gains

Gains are internal virtual credits inside PEAKD!. They have no monetary value. You earn them by showing up, completing tasks, finishing a stand-up, taking a breathing reset, and you spend them on AI coaching features. Gains cannot be bought, exchanged for cash, withdrawn, or transferred, and they are not gift cards, vouchers, or any other form of money. Your Gains ledger is kept as part of your account record.

7. How long we keep your information

We keep your personal information for as long as your account is active, so we can keep coaching you. When you delete your account, we delete your personal data (see below). We may keep a minimal, anonymized financial-ledger record and any records we are legally required to retain, for example, for tax or accounting purposes.

8. How we protect your information

We use reasonable technical and organizational measures to protect your information, such as encrypted connections and access controls. Sign-in is handled by Apple and Google, and your data is private by default. No system is perfectly secure, but we work to keep your information safe and to limit who can access it.

9. Your rights

You have control over your information. Depending on where you live, and under India’s data-protection framework, you can:

Access the personal information we hold about you.
Correct information that is inaccurate or out of date, much of which you can edit directly in the app.
Erase your personal information by deleting your account.
Raise a grievance about how your data is handled.

To exercise any of these rights, email us at sampitoffl@gmail.com from the contact details on your account, and we will respond within a reasonable time.

10. Account and data deletion

You can delete your account and personal data at any time, in two ways:

In the app, go to Profile → Delete account.
By email, write to sampitoffl@gmail.com from the account you want deleted.

When you delete your account, we remove your personal data. A minimal, anonymized financial-ledger record and any legally required records may be retained. Deletion is processed within roughly 30 days. Deleting your account does not automatically cancel a paid subscription, please cancel it separately in your Apple or Google subscription settings. For full details, see our account & data deletion page.

11. Children’s privacy

PEAKD! is not intended for children under 13, and we do not knowingly collect personal information from anyone under 13. Fitness for younger people should be approached carefully: if a minor uses PEAKD!, we ask that a parent or guardian is involved, that the app is used conservatively, and that professional guidance is sought. If you believe a child has provided us personal information, contact us at sampitoffl@gmail.com and we will delete it.

12. Not medical advice

PEAKD! is a fitness-coaching app, not a medical service, and it does not provide medical advice, diagnosis, or treatment. Always train within your limits and consult a qualified professional before starting or changing any exercise or nutrition program, especially if you have an injury or health condition.

13. International users

PEAKD! is built for users in India first. If you use the app from another country, your information may be processed in India and in other countries where our service providers operate. By using PEAKD!, you understand that your information may be handled in locations with different data-protection rules than your own.

14. Changes to this policy

We may update this policy from time to time as the app evolves or the law changes. When we do, we will revise the “Last updated” date at the top of this page. If the changes are significant, we will make a reasonable effort to let you know.

15. Contact and grievances

For any privacy question, request, or grievance, contact us at sampitoffl@gmail.com. This policy is governed by the laws of India, and any disputes are subject to the courts of Tamil Nadu, India.